Our Concept

The common denominator of our union Luoghi di Vite remains our dedication to produce goods with the honesty and credibility which allows for the highest degree of enjoyment.

Credibility as we define it:
We are conscious of the unique and exceptional character of each of our Luoghi: we strive to produce the best that our soils allow recognizing their individual advantages and limitations. Wine, olive oil and fruit are the results of our work and experience as well as the irreplaceable characteristics of the “terroir”, the uniqueness of each place which is accountable for the planting and ripening of the products.

We search for the special characters of each product and in that way encourage optimal quality resulting as cooperation between person and place. It is our privilege to change the soul of a place into wine, olive oil and hospitality.

Honesty and Perseverance
To produce agriculturally is above all a way of life for us that transcends far beyond simple business. This is however no retreat from the world for every one of us is and has been engaged in various things in addition to agriculture. Nevertheless, as soon as we speak of wine or olive oil, as soon as we return to our Luoghi we transform. Unimaginable energies are released and no goal appears to be unreachable…
We respect the rules of our profession, the justified expectations of consumers as well as the profound expertise of true wine connoisseurs who seek to discover the spirit of a land manifested in its product.
The will not to acquiesce to lazy compromises or cut corners to reach the desired goal is our common bond that unites us all.
We believe that the relationship between producer and consumer, between producer and media has been falsified over recent years by the compulsion to impress at all costs. The application of utterly inappropriate strategies that cannot be employed to agricultural products has likewise proven to be erroneous.
We have the intention of being transparent about what we do and what we seek for: the search for a balance between economic efficiency and experimentation, between innovation and tradition.
Producing quality is subject to certain rules; perseverance over years gives a history of its own to products and producers.

Communication
We want to communicate what we do, how we do it and why we have chosen our special production sites. It is quite understandable that there is a broad and justified need for knowledge on the part of the consumer.
We consider it to be extraordinarily worthwhile to be able to turn to people who share our passions.
To explain our products and ourselves helps to share our own ideas and dreams with others and thereby let them witness our endeavours.